Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to model the depreciation of influencer content value over time is crucial for brands seeking maximum ROI from…
Understanding how to structure a moratorium on negative reviews in a creator contract is vital for brands and content creators…
If you want to boost collaboration and nurture emerging talent, learning how to build a mentorship program between your senior…
Building a mentorship program between your senior and junior creators is a powerful way to develop talent, foster creativity, and…
Planning a global campaign? Understanding contest and giveaway regulations in key international markets is crucial to ensure legal compliance and…
Are you considering how to justify influencer spend as a research & development expense? Many marketing and finance leaders are…
Mastering how to negotiate an option to renew clause in a long-term creator agreement is a powerful skill for retaining…
Building a center of excellence in a global organization empowers teams, streamlines innovation, and ensures best practices flourish enterprise-wide. As…
Ensuring your marketing campaigns are compliant with the Americans with Disabilities Act (ADA) is critical to reaching a diverse audience…
The head of HR’s guide to building an employee advocacy program can transform your employer brand and engagement. In today’s…