Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A Confidentiality and Non-Disclosure Agreement (NDA) for creators is a vital tool for safeguarding your ideas, projects, and proprietary content…
Structuring a campaign that drives app installs and user sign-ups requires a blend of proven strategies, meticulous planning, and ongoing…
Revealing a new look? Utilizing influencers to announce a rebranding or a new brand identity can amplify your message and…
Data privacy compliance is essential when handling creator information in today’s digital landscape. Legal frameworks like GDPR and CCPA set…
Understanding how to negotiate content usage rights for offline media is crucial for securing fair agreements while protecting your intellectual…
Building a content library of pre-approved influencer assets can supercharge your marketing campaigns in 2025. A robust library empowers brands…
Measuring the brand lift of an influencer campaign is essential to understanding the true value of your investment. With more…
Understanding how to comply with “Health and Wellness” advertising regulations from the FDA and FTC is essential for brands and…
A well-structured Scope of Work (SOW) optimizes your collaboration with a freelance influencer manager, clearly defining expectations and deliverables. As…
Developing a tiered gifting strategy based on influencer size and impact can maximize your brand’s ROI while building authentic partnerships.…