Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, retention leaders are rethinking how they motivate customers and employees as attention spans shrink and choices multiply. Moving…
Global brands now face a new legal reality: the EU AI Act compliance requirements affect how AI-driven advertising is designed,…
Agentic SEO is reshaping how people discover brands as personal AI assistants summarize, compare, and recommend options before a user…
In 2025, brands win attention by respecting how people feel in the moment. A strong Strategy for Contextual Content and…
Navigating modern antitrust laws for marketing conglomerates is no longer a niche legal task; it now shapes growth strategy, M&A…
In 2025, growth teams win by aligning how value is built, communicated, and realized. Building a Revenue Flywheel that Connects…
Global brands rely on social platforms for reach, reputation, and revenue, yet visibility is never guaranteed. Understanding the Legal Risks…
Strategy for Narrative Arbitrage and Finding Hidden Brand Stories is how modern marketers win attention without outspending bigger competitors. In…
Navigating EU US Data Privacy Shields in a Post Third Party World has become a board-level priority as cookies fade,…
Navigating EU US Data Privacy Shields in a Post Third Party World is now a board-level concern for any organization…