Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Succession planning for a key creator relationship is now critical as creator-driven partnerships shape business growth in 2025. Proactively securing…
An influencer-driven crisis communication tree enhances your organization’s response during difficult situations by leveraging trusted voices for transparent messaging. Crafting…
Creating an effective Request for Proposal (RFP) for an Influencer Agency of Record is essential for brands seeking a performance-driven…
The “Talent Density” model revolutionizes how companies approach creative teams, prioritizing the impact of a select group of high-performing creators…
The ISO 31000 risk management standards offer a structured, internationally recognized framework for identifying and addressing risks in influencer campaigns.…
Creating a Service-Level Agreement (SLA) with your creator partners is essential for consistent content quality, deadlines, and mutual trust. In…
Developing a framework for “Tiered Access” in creator community programs is critical to fostering engagement and rewarding top contributors. With…
Implementing “Agile” and “Scrum” methodologies in your influencer team can dramatically boost productivity, creativity, and adaptability in today’s rapidly evolving…
The positions of Head of Creator Operations and Head of Creator Partnerships have become increasingly vital within modern digital enterprises.…
Learning how to conduct a “pre-mortem” workshop can dramatically reduce risk and increase the odds of success for your next…