Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Using influencers to promote a B2B virtual event can supercharge registrations and engagement in 2025. However, success requires a strategic…
The digital world is expected to be accessible to all, making ADA compliance for your brand’s social media presence a…
Wondering how to structure a tiered loyalty program that drives customer retention? Leveraging a tiered system not only rewards your…
Building a high-performing and cohesive marketing team is essential for brands looking to compete and scale in 2025’s dynamic digital…
Understanding how to negotiate a content removal and takedown clause in an agreement is crucial for professionals protecting their brand,…
Understanding the AARRR pirate metrics framework is essential for effective growth marketing strategies in 2025. This powerful model breaks down…
Creating a legally compliant privacy policy for your website is crucial for protecting your business and building trust with your…
Building long-term business growth begins with making informed decisions, and that starts by setting and managing a realistic marketing budget.…
Launching into a new market segment requires a well-thought-out plan. Knowing how to create a go-to-market strategy for entering a…
Negotiating a Software as a Service (SaaS) agreement for a mission-critical tool requires strategic preparation, understanding key contract provisions, and…