Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding trademark and copyright fair use in comparative advertising is crucial for businesses navigating a competitive marketplace in 2025. With…
Establishing a clear career ladder and growth path for marketing professionals is vital for attracting, developing, and retaining top talent.…
Negotiating a non-compete clause with an agency partner demands strategy, foresight, and knowledge of your rights. Addressing these complex agreements…
A framework for conducting a social media content audit helps brands optimize their performance and stay ahead of competitors in…
Subscription-based businesses must ensure they comply with subscription cancellation policies required by law to avoid penalties, reputational damage, and consumer…
Understanding how to model the impact of brand trust on conversion rates can transform how brands prioritize marketing strategies. By…
Understanding how to model the impact of brand trust on conversion rates is crucial for business growth in 2025. As…
A well-structured retainer agreement for SEO consulting services is vital to safeguard both consultant and client, ensuring expectations are clearly…
Building a customer loyalty program that offers experiential rewards can elevate your brand and increase retention. Today’s consumers seek more…
The GDPR Data Subject Access Request (DSAR) process empowers EU citizens to reclaim control over their personal information. For marketers,…