Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Brands now deploy lifelike, conversational characters across ads, social platforms, and support channels. As these voices gain autonomy—sometimes even claiming…
Scaling personalization without compromising data minimization sounds like a contradiction, yet it has become a practical requirement in 2025. Customers…
Compliance Requirements For Financial Promotion By Finfluencers have become a defining issue in 2025 as regulators intensify scrutiny of social-first…
In 2025, creators, platforms, and policymakers need credible ways to forecast how income security could reshape who creates, what they…
In 2025, entertainment, advertising, and games increasingly rely on AI to recreate voices, faces, and styles of artists who have…
In 2025, DAOs compete in noisy markets where attention is earned, not bought. A Strategy For Building A Marketing Center…
Global creator platforms now pay talent in dozens of countries, often in real time. That speed increases exposure to sanctions…
In 2025, many teams are rethinking what “growth” really measures. Traditional dashboards reward reach, clicks, and impressions, but they often…
How To Market Ethically In Active Conflict Zones is no longer a niche concern in 2025; it’s a high-stakes responsibility…
In 2025, product leaders increasingly inherit marketing teams, budgets, and growth targets without clear playbooks. A solid strategy for managing…