Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building an antifragile brand is no longer a niche idea for contrarians; it’s a practical strategy for thriving when markets…
In 2025, sales teams increasingly rely on AI to draft outreach, answer prospect questions, and generate proposals. Yet when models…
In 2025, boards face a dual challenge: keeping “silent partners” aligned while integrating AI tools into governance without eroding accountability.…
Virtual reality commerce is moving from novelty to mainstream, and retailers now collect more intimate signals than clicks. Navigating biometric…
Strategic Planning for the Last Ten Percent Human Creative Workflow is where good work becomes unmistakably excellent. In 2025, teams…
In 2025, teams can publish faster than ever, but speed creates new systemic risks. Understanding Model Collapse Risks When Using…
In 2025, many brands are reconsidering channel sprawl and shifting toward an optichannel strategy that prioritizes relevance, outcomes, and customer…
Moving From Omnichannel to Optichannel Strategy is the shift many growth teams need in 2025: fewer channels, better choices, and…
Compliance Rules for Deepfake Disclosure in Advocacy Ads are no longer optional details that legal teams can “handle later.” In…
Strategy for Hyper Regional Scaling in Globally Fragmented Markets is no longer a niche play for ambitious companies; it is…