Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The rise of AI-generated virtual influencers in global campaigns is transforming digital marketing, but it introduces complex legal implications brands…
Crafting an influencer campaign that drives product wishlist adds is one of the most effective ways to turn social buzz…
Looking to amplify your brand visibility in 2025? Learning how to partner with “celebrity gifting suites” for high-value product seeding…
Understanding how to negotiate “moral rights” waivers in creator contracts is crucial for protecting both intellectual property and creative integrity.…
Building a scalable “content engine” by systematically repurposing live streams unlocks multiple content assets from a single event. As live…
India’s new influencer advertising regulations are redefining how global brands approach digital campaigns in the country. With India’s influencer marketing…
Measuring the impact of influencer marketing on shareholder value has become pivotal for CMOs navigating a fiercely competitive business environment.…
Building a first-party data strategy is vital for brands as privacy regulations tighten in 2025. One innovative approach is using…
The “decay rate” of influencer content reveals how long a social media post retains its impact after publishing. In the…
Japan’s stealth marketing regulations are critical for global brands aiming to maintain a compliant and trustworthy presence in this key…