Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Drafting a robust reseller agreement for your products is essential for protecting your brand, clarifying expectations, and ensuring a successful…
Developing a customer education program that reduces churn is vital for sustained business growth in 2025. With increased competition and…
Building an effective customer education program is a proven strategy to reduce churn and boost loyalty. By empowering users with…
Understanding your consumer rights and a brand’s legal responsibilities is crucial for both shoppers and business owners in 2025. These…
Launching a subscription box business is exciting, but knowing how to create a marketing strategy for a subscription box service…
Learning how to negotiate a joint venture agreement with a strategic partner can unlock remarkable growth opportunities for your business…
Every modern business needs to justify its investments. Yet, evaluating the impact of public relations can be complex. A framework…
Complying with anti-spam laws for B2B and B2C marketing is critical for keeping your business safe, your reputation intact, and…
Building a marketing plan that is both flexible and goal-oriented is essential in today’s dynamic business environment. To stay competitive…
An independent contractor agreement is a vital tool for defining project expectations, protecting both parties, and ensuring legal compliance. Understanding…