Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learning how to build a customer loyalty program that drives repeat business can make or break your long-term success. A…
The right to be forgotten laws are reshaping digital marketing, requiring brands to rethink how they collect, store, and use…
Gaining approval for a MarTech investment from your CFO can be challenging, yet it’s crucial for marketers determined to stay…
Learning how to negotiate a freelance writing or design contract is a crucial skill for creatives seeking to protect their…
Building a cross-functional product launch team can mean the difference between market buzz and missed opportunity. By assembling the right…
Businesses seeking to engage customers via text must follow strict guidelines—known as the Telephone Consumer Protection Act (TCPA). Understanding how…
Leveraging influencer testimonials is a powerful strategy for any Head of Customer Success aiming to boost trust, adoption, and advocacy.…
Including a clear termination clause in a marketing vendor contract protects both parties from unwanted disputes and ensures legal compliance.…
Building an effective marketing operations roadmap for the next 12 months is essential for driving strategic growth and maximizing your…
Music licensing for corporate videos and internal communications is a crucial step in ensuring your brand’s audio-visual content is legal,…