Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, crowded categories reward clarity, speed, and proof more than big budgets. Developing A Marketing Framework For Startups Entering…
Navigating the legal line between fair use and copyright infringement matters more in 2025 than ever, as creators remix media…
Navigating the legal line between fair use and copyright infringement matters more in 2025 than ever, because content moves instantly…
Building A Unified Marketing Data Stack For Integrated Reporting is no longer a “nice to have” in 2025. Teams need…
New sustainability and traceability rules are reshaping how goods are designed, sold, and serviced across Europe and beyond. This guide…
Scaling personalization without sacrificing operational brand safety is one of the hardest growth challenges in 2025. Customers expect relevance in…
In 2025, brands use synthetic spokespeople, virtual influencers, and chat-based representatives to scale engagement fast. But audiences and regulators expect…
In 2025, most teams can’t afford content that only attracts or only persuades. Developing A Content Engine That Supports Both…
Legal considerations for brands using biometric data in live events are now central to fan experiences, venue security, and frictionless…
In 2025, customers, regulators, and investors expect brands to prove what they claim—not just say it. How To Align Marketing…