Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The morality clause in influencer contracts has become a critical safeguard for brands in 2025. As cancel culture and social…
The morality clause is a vital safeguard in influencer contracts, protecting brands from reputational risks associated with influencer behavior. Knowing…
Measuring the “Content Velocity” of your influencer program is essential for brands wanting scalable ROI from their creator partnerships in…
Learning how to negotiate usage rights for TV commercials and out-of-home advertising is crucial for brands aiming to optimize visibility…
Conducting a competitive analysis of your rivals’ influencer roasters is vital to sharpening your influencer marketing strategy and staying ahead…
Navigating gifted product tax implications for creators is crucial for brands collaborating with influencers or creators in 2025. As tax…
The future of attribution is rapidly evolving, with influencer-driven lift studies emerging as a powerful method for accurately measuring the…
Understanding how to train your marketing team on the fundamentals of influencer relations is vital for any brand aiming to…
User-generated content (UGC) versus influencer marketing: both shape digital branding in 2025, but their legal definitions differ more than many…
If you’re ready to boost partnership profits, learning how to structure a performance-based deal on affiliate commissions vs. CPA unlocks…