Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, customers, regulators, and investors expect brands to prove what they claim—not just say it. How To Align Marketing…
In 2025, customers, regulators, and investors expect proof—not promises—about how products are made and moved. How To Align Marketing Strategy…
In 2025, brands face growing scrutiny over carbon offset messaging as regulators, platforms, and customers demand proof—not promises. Navigating Transparency…
In 2025, global markets shift quickly, pushing teams to rethink budgets, staffing, and channel plans. Managing Marketing Resource Volatility During…
Managing Marketing Resource Volatility During Global Economic Shifts demands more than cutting budgets and hoping performance holds. In 2025, inflation…
Data Portability Rights are reshaping how customers expect to move their information between platforms, and regulators increasingly expect businesses to…
In 2025, marketing leaders are rethinking how they plan, buy, and measure growth. Moving From Campaign-Based Planning To Always-On Brand…
In 2025, marketers and compliance teams face fast-changing rules for transparency in digital marketing. EU AI labeling requirements for ads…
In 2025, the most credible brand messages often come from people who never touch the marketing budget. When engineers, customer…
Understanding Legal Risks In Posthumous Digital Likeness Licensing has become essential as AI-enabled media turns deceased performers into marketable assets.…