Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Measuring share of voice is crucial for brands eager to understand their standing in today’s influencer landscape. Accurately benchmarking your…
A thorough Scope of Work (SOW) is critical to safeguarding both brands and creators in collaborative projects. Learning how to…
Navigating influencer marketing in regulated industries demands strategic nuance and legal precision. Sectors like finance, alcohol, and wellness face strict…
Looking to boost brand awareness and credibility in 2025? Establishing a powerful internal influencer program can help your employees amplify…
The rise of the B2B influencer has transformed how niche industries build authority, reach decision-makers, and accelerate growth. As trust…
Wondering how to justify your influencer marketing budget to the C-suite in 2025? As influencer spending rises, proving ROI is…
Gifting and product seeding disclosures for brands are essential for regulatory compliance and audience trust in 2025. As influencer marketing…
Creating a robust content usage rights agreement with influencers is essential for brands seeking to maximize ROI, protect intellectual property,…
Effective influencer marketing budgets are crucial for brands looking to achieve measurable growth. To master how to forecast your influencer…
Performance-based influencer payouts have become a hot topic in digital marketing, promising measurable results from influencer collaborations. But are they…