Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Customers in 2025 expect rewards to feel immediate, personal, and easy to earn. Yet many programs still rely on slow,…
Global marketing teams are racing to deploy AI across targeting, creative, and measurement, but Europe is changing the rules. Navigating…
In 2025, search is no longer just people typing queries; it is agents deciding what to recommend, buy, and automate.…
In 2025, audiences expect brands to understand not just what they need, but how they feel in the moment. A…
Navigating Modern Antitrust Laws for Marketing Conglomerates has shifted from a legal side issue to a board-level marketing priority in…
Building a Revenue Flywheel that Connects Product to Marketing is the fastest way to turn customer value into compounding growth…
In 2025, growth teams can’t afford disconnected launches, leaky funnels, and handoff friction. The answer is a revenue flywheel: a…
Understanding the Legal Risks of Shadow Banning for Global Brands is no longer a niche concern in 2025. As platforms…
Strategy for Narrative Arbitrage is the discipline of spotting undervalued stories in a market and turning them into clear brand…
Navigating EU US Data Privacy Shields in a Post Third Party World has become a practical priority for teams that…