Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
To thrive in today’s dynamic business environment, organizations must know how to build a marketing team that is both diverse…
Crafting a robust employee advocacy and social media policy is essential for organizations aiming to protect their brand and empower…
Creating a clear and effective employee advocacy and social media policy is essential for organizations aiming to leverage their employees…
Building a customer-centric product roadmap with user feedback is the fastest path to creating digital products people love in 2025.…
The “Made in” and Country of Origin labeling rules are critical for e-commerce businesses navigating global markets in 2025. Accurately…
Building an effective marketing strategy for a SaaS company targeting SMBs can be the key to capturing a rapidly growing…
Learning how to negotiate a sponsorship agreement for a webinar or virtual summit can unlock immense value for your brand.…
Measuring the ROI of a brand community platform is essential for modern businesses optimizing engagement and growth. A data-driven framework…
Complying with greenwashing and environmental marketing regulations is essential for businesses aiming to build consumer trust and avoid legal penalties.…
Creating a marketing plan that is both scalable and sustainable is essential for business growth in 2025. Brands must adapt…