Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a successful business doesn’t stop at gaining new customers. The real challenge is keeping them engaged over time. Learning…
Intellectual property protection for brands is essential in today’s competitive digital marketplace. Businesses that safeguard their unique assets—such as trademarks,…
Building a strong marketing plan is essential for any D2C fashion brand looking to thrive in 2025’s dynamic ecommerce landscape.…
Learning how to negotiate a force majeure clause that includes pandemics and cyberattacks is more crucial than ever in today’s…
Determining the true value of experiential marketing can be challenging, but a systematic approach is key. A robust framework for…
Understanding how to comply with accessibility standards for physical and digital events is crucial for ensuring inclusivity and legal compliance…
Learning how to build a marketing funnel for an e-commerce brand is essential for turning visitors into loyal customers. With…
Drafting a robust non-disclosure agreement for a new project safeguards sensitive information and establishes trust between parties. A clear and…
Looking to build powerful go-to-market strategies? Developing a strong product marketing and sales enablement partnership is the key to turning…
Understanding data breach notification requirements for customers is vital for any organization handling sensitive data in 2025. As regulatory scrutiny…