Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to negotiate whitelisting access for an agency versus an in-house team is pivotal for brands aiming to optimize…
Influencer marketing for B2B marketplaces offers a powerful channel to reach decision-makers and drive platform growth. Leveraging respected industry figures…
The legal ramifications of an influencer failing to disclose a material connection are increasingly significant in 2025, as regulations tighten…
Building a creator advisory board to inform brand strategy bridges the gap between brands and authentic digital voices. As influencers…
The chief financial officer’s guide to understanding influencer marketing ROI offers a strategic roadmap for evaluating digital partnerships. CFOs face…
Understanding influencer marketing ROI is now essential for Chief Financial Officers aiming for smart, measurable brand investments. As budgets tighten…
Understanding value-added tax and its implications for paying EU-based creators is essential for anyone hiring freelance talent or creative service…
Creating a service level agreement for influencer-generated leads is essential for brands seeking measurable ROI from influencer partnerships. A well-structured…
Building creator partnerships has become a cornerstone for brands aiming to reach wider audiences. However, many organizations struggle to create…
Building a long-term relationship with a creator that goes beyond a single campaign is highly valuable in today’s digital landscape.…