Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a strong demand generation and lead scoring program is vital for modern B2B marketers. Organizations must have a structured…
As businesses increasingly rely on third-party marketing tools to reach and engage customers, the importance of data privacy compliance has…
A well-crafted marketing calendar is essential for organizations seeking consistent, results-driven campaigns. But how do you build a marketing calendar…
Crafting a clear and enforceable terms of use agreement for your SaaS product is essential to protect your business, manage…
Building a customer retention strategy that fosters community is essential for brands aiming to achieve sustainable growth in 2025. By…
Intellectual property basics are essential knowledge for marketing professionals aiming to safeguard creative work and maximize value. Understanding how intellectual…
Crafting a successful marketing strategy is crucial for any direct-to-consumer (D2C) e-commerce startup looking to thrive in a competitive digital…
Understanding how to negotiate a force majeure clause in an event venue contract can be the difference between costly cancellations…
Measuring the ROI of a trade show sponsorship and exhibition is essential for marketers aiming to justify investments and optimize…
Making your website and digital properties accessible is crucial for inclusivity and legal compliance. Understanding how to comply with accessibility…