Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding contract termination—especially through “force majeure” and cancellation rights—has become crucial for businesses in 2025. Today’s complex commercial climate requires…
Budgeting for “whitelisting” and paid media amplification has become a top priority for today’s digital marketers. As competition intensifies in…
The supplement industry is booming, but brands must tread carefully when making claims. Understanding “FTC health claims: what supplement brands…
An employee influencer program harnesses the credibility and reach of your internal team to boost your company’s brand. As organic…
Exclusivity clauses—and particularly their lock-out periods—have become a key concern in contracts across real estate, M&A deals, and business franchising.…
In today’s digital landscape, influencer marketing offers immense value but also exposes brands to sudden backlash. Creating a crisis communication…
Understanding music licensing is essential for creators who want to avoid copyright strikes on TikTok. Navigating the complexities of legal…
Calculating the “Share of Voice” against competitors is crucial for marketers aiming to understand their brand’s presence in a crowded…
Understanding the FTC’s endorsement guides is essential for businesses and influencers navigating today’s regulatory landscape. Disclosing “material connections” clearly is…
Endorsement Guides: Disclosing “Material Connections” Clearly is essential for brands, influencers, and marketers who engage in social promotions. Transparent disclosures…