Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Looking to boost brand awareness and credibility in 2025? Establishing a powerful internal influencer program can help your employees amplify…
The rise of the B2B influencer has transformed how niche industries build authority, reach decision-makers, and accelerate growth. As trust…
Wondering how to justify your influencer marketing budget to the C-suite in 2025? As influencer spending rises, proving ROI is…
Gifting and product seeding disclosures for brands are essential for regulatory compliance and audience trust in 2025. As influencer marketing…
Creating a robust content usage rights agreement with influencers is essential for brands seeking to maximize ROI, protect intellectual property,…
Effective influencer marketing budgets are crucial for brands looking to achieve measurable growth. To master how to forecast your influencer…
Performance-based influencer payouts have become a hot topic in digital marketing, promising measurable results from influencer collaborations. But are they…
Brands collaborating with creators must prioritize compliance with privacy regulations like CCPA and GDPR, especially when collecting influencer data. Failure…
Navigating health & wellness claims in influencer marketing requires a deep understanding of FDA and FTC rules. As more creators…
Building an in-house influencer program is quickly becoming the gold standard for growing brands in 2025. This strategy empowers businesses…