Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a Diversity, Equity, and Inclusion (DEI) creator charter empowers organizations to foster authenticity, respect, and opportunity in today’s digital…
Understanding the legal distinctions between a contest, sweepstakes, and lottery is crucial for anyone hoping to launch a promotional campaign…
Tiered compensation models are revolutionizing how organizations reward and motivate content creators. By introducing performance-based incentives, companies can gamify creator…
Understanding GDPR and CCPA is essential for influencers in 2025, as these regulations define how personal data should be handled…
Launching a successful influencer campaign relies on efficient product distribution. Setting up a “product seeding” warehouse workflow ensures brands deliver…
In 2025, retaining complete control over your creative assets is critical for protecting your business. A “Work Made For Hire”…
Developing a “Brand Ambassador” handbook for consistent messaging is essential for brands aiming to maintain a unified voice across every…
Understanding “sin stock” advertising is vital for brands navigating alcohol, gambling, and tobacco promotions in today’s tightly regulated landscape. With…
Building an effective influencer presence requires a mix of consistency and impact. Knowing how to create a “always-on” influencer strategy…
If you’re looking to understand the difference between “vanity metrics” vs. “business metrics,” you’re not alone. In 2025, as digital…