Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Influencer marketing for subscription box companies is a proven way to strengthen customer retention and boost long-term revenue. This marketing…
Integrating your affiliate and influencer programs can supercharge your digital marketing strategy by expanding reach and boosting ROI. Combining these…
The legal difference between a brand ambassador and an influencer is crucial for businesses and creators seeking fruitful partnerships. Each…
Facing an influencer scandal can put your brand’s credibility at risk. Building a crisis communications plan for influencer-related controversies is…
Complying with Canada’s Ad Standards is essential for brands working with Canadian creators. Maintaining transparency, accuracy, and ethical advertising protects…
Using influencers to A/B test product concepts and messaging before launch is a smart strategy for brands in 2025. Incorporating…
Nurturing relationships with creators who said “no” is an often-overlooked aspect of modern influencer outreach. The art of the follow-up…
Building an influencer-powered customer service channel on social media elevates brand support while increasing consumer trust and advocacy. By harnessing…
Are long-term retainers better than one-off campaigns? This is a pivotal question in digital marketing strategy, as businesses seek the…
Measuring share of voice is crucial for brands eager to understand their standing in today’s influencer landscape. Accurately benchmarking your…