Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to negotiate content usage rights for offline media is crucial for securing fair agreements while protecting your intellectual…
Building a content library of pre-approved influencer assets can supercharge your marketing campaigns in 2025. A robust library empowers brands…
Measuring the brand lift of an influencer campaign is essential to understanding the true value of your investment. With more…
Understanding how to comply with “Health and Wellness” advertising regulations from the FDA and FTC is essential for brands and…
A well-structured Scope of Work (SOW) optimizes your collaboration with a freelance influencer manager, clearly defining expectations and deliverables. As…
Developing a tiered gifting strategy based on influencer size and impact can maximize your brand’s ROI while building authentic partnerships.…
Negotiating an exclusivity clause for a specific product category is a powerful business strategy that can significantly shape your future…
Mastering “The 24-Hour Rule” is crucial when deciding how to manage and respond to comments on a sponsored post. Effective…
Structuring a content-for-product (contra) deal that’s fair to both sides is essential for lasting partnerships and authentic results in influencer…
Building an effective feedback loop to share influencer insights with your product team can transform your company’s approach to product…