Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In the dynamic world of digital marketing, budgets by funnel stage are crucial for maximizing the impact of influencer collaborations…
As influencer marketing continues to expand in 2025, understanding budget allocation by funnel stage becomes crucial for achieving optimal ROI.…
In today’s fast-paced digital environment, the marketing landscape is dominated by platforms quantifying success through superficial metrics. Recognizing key performance…
In today’s data-driven landscape, businesses must evolve beyond vanity metrics like likes and shares to focus on more substantive KPIs…
The FTC Disclosure Checklist 2025 is a crucial guide for brands aiming to maintain transparency and build trust with consumers.…
In the evolving landscape of digital marketing, the debate between building always-on influencer programs and campaign-only approaches is more relevant…
Influencer marketing ROI is at the forefront of digital strategies in 2025, with brands seeking measurable results from every paid…
Influencer marketing for small businesses is rapidly changing the way brands connect with their audiences, driving real growth even on…
B2B influencer marketing has moved from a niche experiment to a core growth lever for modern brands. In 2025, LinkedIn…
Unlock the potential of micro-influencers for mobile app installs. Learn why they’re key and how to collaborate effectively for maximum impact!