Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The “Halo Effect” in marketing measures brand lift that transcends mere clicks, highlighting how advertising shapes perception beyond direct response.…
The FDA guidelines for medical device endorsements are crucial for ensuring both public health and industry compliance. As the medical…
Implementing a performance bonus structure based on sales can be a game-changer for businesses aiming to drive revenue and enhance…
Germany’s “Impressum” laws require websites operating in its jurisdiction to provide specific legal information, impacting global brands reaching German consumers.…
In today’s fast-paced business landscape, Mergers & Acquisitions (M&A) often mean absorbing another company’s influencer marketing agreements. Auditing inherited influencer…
If you’re earning money online from abroad, mastering W-8BEN forms is essential for tax compliance. This IRS form helps international…
Understanding how to measure true video performance is crucial in today’s data-driven landscape. Calculating the “cost per minute watched” metric…
Understanding contest bonding requirements for high-value sweepstakes is critical for ensuring legal compliance and protecting your brand’s reputation. In 2025,…
Mastering offboarding protocols is crucial for maintaining a stellar reputation and fostering future opportunities after ending partnerships. Effective offboarding goes…
Handling “Morality Clauses” in political election cycles is more relevant than ever as candidates face intense scrutiny online and offline.…