Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The creator economy has redefined how individuals monetize skills and audience reach, but it has also complicated traditional employment rules.…
Bundling rights is transforming digital marketing strategies for 2025, giving brands access to both whitelisting and organic placements in one…
Specific disclosures for medical and financial advice have become essential in maintaining trust and compliance online. Properly structured disclosures not…
Understanding and applying a brand fit qualitative scoring framework is crucial for organizations seeking partners, campaigns, or influencers that genuinely…
Contract addendums serve as essential legal tools for addressing scope creep in business agreements. Ensuring projects stay within defined boundaries…
Quarterly Business Reviews (QBRs) with key creators are essential in today’s creator-driven economy to foster growth, address challenges, and align…
Understanding insurance requirements for high-risk adventure content is essential, whether you’re a content creator, production house, or brand. Accidents and…
Building a crisis response flowchart for social teams empowers brands to react swiftly and consistently during turbulent moments online. With…
The rights of publicity play a pivotal role when using a creator’s likeness in paid ads. Misusing someone’s image, voice,…
Benchmarking your budget against industry standards ensures your company remains competitive and cost-effective in today’s rapidly evolving market. By comparing…