Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The inclusion of political speech clauses in election year contracts is becoming a vital concern for businesses and employees alike…
Developing an exit strategy for long-term ambassadorships is essential for brand integrity and ambassador satisfaction. Both brands and ambassadors benefit…
Negotiating usage rights for TV and print billboards is crucial to avoid legal pitfalls, maximize campaign reach, and control creative…
Influencer marketing remains one of the most effective strategies for brand growth in 2025, but how do you know if…
Creating a diversity and inclusion charter for casting is an essential strategy for entertainment professionals aiming to foster equity and…
Exclusivity periods play a pivotal role in contract negotiations, impacting industries from tech to entertainment. Understanding the boundary between industry…
Developing a scorecard for vetting potential partners ensures measurable, thorough evaluations that support consistent business growth. Integrated scorecards streamline decision-making…
Understanding contest rules for TikTok challenges is essential for brands and creators aiming to increase engagement, foster creativity, and ensure…
Co-creating limited edition products with creators is redefining brand collaboration in 2025. As audiences demand more personalized experiences, businesses and…
Co-creating limited edition products with creators has emerged as a powerful strategy for brands seeking fresh engagement and cultural resonance…