Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Knowing how to negotiate a content syndication agreement with a media outlet is essential for amplifying your brand’s reach and…
The OKR (Objectives and Key Results) framework for marketing teams is revolutionizing how marketers set goals, measure performance, and drive…
If you manage a website, a legally compliant cookie policy is essential to protect user privacy and build trust. Regulations…
Setting SMART goals for your influencer marketing campaigns is crucial for achieving measurable success in 2025’s highly competitive digital landscape.…
Building a marketing strategy that aligns sales and product teams is crucial for maximizing growth in today’s competitive markets. When…
Employer branding through employee influencer programs is redefining how organizations attract top talent in 2025. By empowering employees to share…
Understanding insurance requirements for influencer event activations is vital in 2025, as brand events, pop-ups, and experiential marketing experiences rise…
Public relations integration with influencer campaigns has become essential for brands aiming to amplify their message and foster genuine connections.…
Product liability issues in influencer endorsements have rapidly gained importance with the explosion of social media marketing. Brands and influencers…
Customer success stories through influencer narratives are rapidly transforming how brands build trust and achieve growth. By leveraging authentic influencer…