Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The UK ASA guidelines are essential for brands marketing to British audiences, helping ensure transparency, fairness, and legal compliance. By…
The “halo effect” of influencer campaigns describes the positive impact these partnerships have on brand perception and sales beyond direct…
Understanding usage rights for OOH (Out Of Home) billboards is vital for advertisers, brands, and creatives aiming to leverage this…
Transitioning from one-off projects to annual retainers can redefine your business’s stability and growth prospects. This shift offers predictable income,…
Businesses and freelancers alike are discovering the significant benefits of transitioning from one-offs to annual retainers. Adopting this model stabilizes…
Pay-to-play scams in contracts are a growing concern for businesses and freelancers in 2025. Understanding how to spot and avoid…
Localizing global campaigns for regional nuances isn’t just about language translation—it’s about authentically connecting with local audiences. In 2025, as…
Disclosure rules for employee-generated content have become essential as organizations embrace content creation on blogs, social media, and forums. Complying…
Building an internal “Creator Council” for feedback is key for organizations seeking agile content strategies in 2025. By leveraging collective…
Sweepstakes eligibility for international entrants is a hot topic, as global audiences grow eager to participate in American and other…