Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
International influencer campaigns offer brands incredible opportunities for global reach, but navigating cultural and legal differences can be complex. Mastering…
Building an in-house influencer marketing team vs agency partnerships is a crucial decision for brands in 2025. Each approach impacts…
The psychology behind influencer trust is a fascinating blend of neuroscience and digital savvy. As social media shapes decisions, understanding…
Creating influencer contracts that protect both parties is essential in today’s fast-moving digital marketing world. A well-constructed contract clarifies expectations,…
The landscape of online marketing evolves rapidly, and understanding FTC disclosure requirements is now more crucial than ever for brands.…
Micro vs macro influencers: which drives better conversion rates for DTC brands? As direct-to-consumer businesses invest more in influencer partnerships,…
Negotiating a Software as a Service (SaaS) agreement for a business-critical platform is essential for protecting your company’s interests and…
A robust framework for measuring the success of a customer-led growth (CLG) initiative and flywheel is essential for modern businesses…
Learning how to comply with “Made in” and country of origin labeling and advertising regulations is essential for any business…
Building a marketing plan that is aligned with your product launch and development roadmap is essential for maximizing reach, accelerating…