Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Negotiating exclusivity terms in creator agreements is a pivotal step for influencers, content creators, and brands seeking lasting and profitable…
Influencer marketing for sustainable and eco-friendly brands offers an authentic way to reach conscious consumers and amplify positive impact. As…
Utilizing employee advocacy as influencer marketing elevates brand authenticity and reach by turning your workforce into genuine brand ambassadors. As…
Navigating morality clauses in influencer contracts can make or break brand partnerships in 2025’s digital landscape. As reputation risks grow,…
The FTC guidelines for kids and family influencers are more important than ever in 2025, as families increasingly turn to…
Choosing between product seeding vs paid sponsorships can dramatically impact your brand’s influencer marketing results. This decision shapes authenticity, ROI,…
Learning how to build a long-term brand ambassador program is vital for companies aiming to cultivate authentic, influential relationships that…
User-generated content (UGC) unlocks creative marketing opportunities, but using it legally can be complicated. Understanding the legal guide to UGC…
Mastering a guide to whitelisting influencer ads can transform your digital marketing performance, giving advertisers more control, transparency, and reach.…
Looking to maximize your brand’s return on influencer marketing? Our guide to whitelisting influencer ads explains how to gain direct…