Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The latest new FTC updates for influencer disclosures are reshaping how creators and brands interact online. As digital marketing evolves,…
Establishing a robust creator content pipeline for performance teams has become mission-critical in 2025. This system streamlines creator partnerships, maximizes…
Establishing successful long-term creator partnerships requires careful legal planning. As influencer marketing and content collaborations dominate the digital landscape in…
Building creator funnels for seasonal campaigns can unlock exceptional ROI by driving timely engagement and conversions. With precise planning and…
The new rules for disclosing sponsored content internationally have reshaped influencer marketing and brand collaborations in 2025. Clearer guidelines and…
Developing a robust influencer messaging hierarchy is essential for brands aiming to craft targeted, high-impact influencer marketing campaigns. By strategically…
Running affiliate-driven campaigns offers impressive revenue potential, but compliance issues can quickly derail your efforts and harm your brand’s reputation.…
Building a creator funnel for retargeting is essential for maximizing audience engagement and conversions in today’s competitive creator economy. By…
Negotiating an influencer contract is a critical step in building a successful brand partnership. Missing crucial clauses can expose brands…
Influencer contracts are essential for safeguarding both brands and content creators, but missing key clauses can lead to confusion and…