Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a customer-centric team structure in your marketing department can dramatically boost brand loyalty and drive sustainable growth. As consumer…
Alcohol and tobacco advertising and marketing regulations are essential for protecting public health, preventing youth exposure, and ensuring ethical promotion…
To succeed in today’s competitive market, you need to know how to create a marketing strategy for a D2C subscription-based…
Negotiating a Master Service Agreement (MSA) with a creative agency is a pivotal step for any business seeking long-term, productive…
Implementing a strong sales enablement program is a powerful way to accelerate revenue growth and improve sales performance. However, without…
Complying with SMS and telemarketing laws and regulations is critical for any business leveraging text messaging or phone campaigns in…
Building a marketing plan that is aligned with your company’s long-term vision is essential for sustainable growth and competitive advantage…
Drafting a data retention policy for customer data is critical for compliance, security, and customer trust. Done right, it minimizes…
Developing a customer journey map that identifies key moments of truth is essential for brands that strive to create memorable…
Understanding pet product advertising and safety regulations is crucial for manufacturers, retailers, and pet owners in 2025. As demand for…