Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Creator marketing campaigns don’t always go as planned, and underperformance mid-campaign can threaten your brand’s ROI. Learning how to fix…
In 2025, brands seeking to unlock maximum value from influencer marketing must master influencer usage-rights strategies. The rules and best…
The best influencer usage-rights strategies for 2025 are essential for brands aiming to maximize influencer collaborations while protecting their creative…
Wondering how to integrate influencer marketing into your media mix for maximum impact in 2025? Mastering influencer partnerships can amplify…
Knowing when to scale influencer campaigns can mean the difference between exponential growth and wasted budget. Brands that scale at…
Knowing how to safeguard reputation during influencer crises is critical in today’s digital world. One misstep by a brand partner…
The ability to measure the true cost of influencer acquisition is essential for brands seeking sustainable ROI from their influencer…
Combining influencer marketing with brand performance teams is transforming digital growth strategies in 2025. By bridging creative outreach with data-driven…
Structuring a multi-country influencer marketing strategy is essential for global brands seeking real impact and measurable growth. The right approach…
Learning how to build a full-funnel influencer plan is essential for brands seeking measurable results from influencer marketing. A strong…