Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Mastering how to set up goal tracking and funnels in Google Analytics 4 can unlock crucial insights about your website’s…
Building a growth model for your startup is crucial for attracting investors, prioritizing resources, and accelerating scale. A strong growth…
Understanding data privacy compliance when using third-party analytics tools is crucial for any business operating online. With ever-changing regulations and…
Understanding how to measure and improve your website’s Core Web Vitals is crucial for both user experience and search rankings…
Retention marketing strategies for e-commerce have evolved rapidly, enabling brands to nurture customer loyalty and boost lifetime value in a…
Understanding how to calculate customer lifetime value (CLV) accurately is vital for business growth in 2025. CLV determines how much…
Implementing a customer feedback loop that informs product development is crucial for companies aiming to create products that genuinely resonate…
Cross-device attribution modeling is essential for understanding the true impact of marketing efforts in our multi-device world. As consumers interact…
How to Measure the ROI of Your Customer Experience Initiatives Customer experience is more than a buzzword—it drives loyalty, revenue,…
Customer segmentation strategies for targeted marketing enable businesses to reach the right audience with precision, driving higher engagement and conversions.…