Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Customer segmentation strategies for targeted marketing enable businesses to reach the right audience with precision, driving higher engagement and conversions.…
Building a marketing analytics dashboard that matters to the C-suite can supercharge decision-making, proving the value of every marketing dollar.…
Building a high-performing growth marketing team for maximum impact is essential in today’s fast-evolving market landscape. Your organization’s success hinges…
Growth hacking has become a buzzword among marketers seeking rapid expansion, but its ethical implications raise important questions. The primary…
Choosing the right Key Performance Indicators (KPIs) for growth marketing is essential for tracking and optimizing your business success. With…
Funnel optimization techniques for lead generation are the secret sauce behind successful digital marketing campaigns in 2025. Brands that master…
Understanding cohort analysis for better customer retention insights is crucial for businesses aiming to thrive in competitive markets. This advanced…
Understanding how to calculate and improve your customer acquisition cost (CAC) is essential for every business striving for sustainable growth.…
Implementing a scalable A/B testing framework for e-commerce growth is essential for businesses seeking a competitive edge in 2025. As…
Successfully negotiating a SaaS agreement focusing on data security and privacy is vital for safeguarding your organization’s sensitive information. With…