Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learning how to negotiate a joint venture agreement with a strategic partner can unlock remarkable growth opportunities for your business…
Every modern business needs to justify its investments. Yet, evaluating the impact of public relations can be complex. A framework…
Complying with anti-spam laws for B2B and B2C marketing is critical for keeping your business safe, your reputation intact, and…
Building a marketing plan that is both flexible and goal-oriented is essential in today’s dynamic business environment. To stay competitive…
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Understanding product liability and safety laws is crucial for brands aiming to thrive in competitive markets. These regulations shape how…
A robust marketing strategy for a local service-based franchise is a proven way to stand out and thrive in a…
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A strategic brand partnership can unlock growth, expand audiences, and drive revenue—when it’s executed and measured effectively. But how do…