Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A strong framework for measuring the success of a CLG program focused on virality can determine whether your community-led growth…
Ensuring correct “Made in” labeling for products assembled internationally is crucial for businesses navigating global supply chains. This process helps…
Crafting a robust marketing plan aligned with your sales enablement strategy is crucial for driving growth and revenue in 2025.…
Learning how to write a clear UGC policy that protects your brand legally is essential as user-generated content becomes central…
A customer-led content strategy ensures your messaging deeply resonates with your audience—driven by what they actually want. By tapping into…
Real estate advertising disclosures and compliance are essential in today’s competitive property market. Understanding these requirements ensures your ads build…
Building a marketing strategy for a B2B SaaS startup targeting niche markets demands precision, deep expertise, and a clear understanding…
Learning how to negotiate an IO for a podcast advertising campaign can make the difference between a good and great…
Measuring the ROI of a customer success program is essential for organizations seeking to maximize client lifetime value and operational…
As native advertising continues to shape digital publishing in 2025, understanding how to comply with native advertising guidelines for publishers…