Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
As native advertising continues to shape digital publishing in 2025, understanding how to comply with native advertising guidelines for publishers…
To thrive in today’s competitive landscape, knowing how to build a marketing plan that is both proactive and data-informed is…
Writing website terms and conditions that are easy to understand is crucial for building trust and protecting your business. Clear,…
Building a customer-centric marketing team focused on retention is no longer optional; it’s essential for brands looking to thrive in…
Alcohol influencer marketing is booming, but navigating alcohol advertising compliance can be complex for brands and creators alike. Regulations are…
Creating a marketing strategy for a D2C brand using affiliate marketing can unlock new customer segments, maximize your ROI, and…
Successfully negotiating an MSA with a performance marketing agency can pave the way for strong partnerships and outstanding marketing results.…
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Ensuring compliance with SMS marketing opt-out and consent management is essential for businesses aiming to build trust while avoiding hefty…
Building a marketing plan aligned with your company’s ESG goals is essential for success in 2025’s values-driven marketplace. Integrating environmental,…