Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
To thrive in today’s hyper-competitive landscape, brands must learn how to develop a customer-obsessed marketing mindset. Customer obsession is more…
A well-constructed website terms of service for SaaS companies helps protect your business, define user responsibilities, and build trust. Understanding…
Planning a successful market entry is essential for any new product. Learning how to create a go-to-market plan for a…
Understanding how to negotiate an indemnification clause in an event sponsorship agreement is essential for both sponsors and event organizers…
Building a vibrant brand community can transform customer engagement, yet unlocking the true business impact of brand community requires a…
Understanding fair use and transformative works in copyright law is essential for creators, educators, and businesses navigating content use in…
Building a marketing team structure that scales with your company is essential for sustainable growth. Without the right approach, businesses…
Drafting a clear and legally sound privacy policy is crucial for businesses in 2025. A well-written privacy policy not only…
To thrive in today’s digital marketplace, understanding how to develop a multi-channel lead nurturing strategy is essential. By reaching leads…
Understanding how to comply with customer endorsement and review guidelines is vital for businesses in 2025. With ever-evolving regulations, companies…