Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, marketing teams face constant algorithm updates, new ad formats, shifting privacy rules, and fast-moving audience behavior. Building An…
In 2025, aligning partnerships with your company’s values is more vital than ever. The concept of “brand fit” takes center…
Clearly defining contest rules, especially regarding eligibility for international users, is essential for fairness, legal compliance, and maximizing engagement. This…
Negotiating “perpetual rights” for digital ads is a crucial consideration for both advertisers and talent in today’s dynamic media landscape.…
Disclosure tools, particularly platform-native tags, have become essential for compliant and transparent online content in 2025. As regulations tighten and…
Understanding how your brand stands out in today’s noisy market means more than just tracking mentions. Measuring “Share of Conversation”…
Indemnification clauses serve as a critical line of defense for companies seeking to protect the brand from lawsuits. These provisions…
Conducting a “brand safety” audit on historical posts is essential for companies seeking to protect their online image and avoid…
Understanding how to use royalty free music correctly is crucial for creators looking to avoid copyright strikes on platforms like…
Transitioning from “gifting” to “paid” partnerships is a crucial step for creators and brands aiming to maximize influencer collaborations. Understanding…