Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building an effective marketing operations roadmap for the next 12 months is essential for driving strategic growth and maximizing your…
Music licensing for corporate videos and internal communications is a crucial step in ensuring your brand’s audio-visual content is legal,…
Leveraging influencers to promote a B2B podcast can be a game-changer in 2025’s crowded audio landscape. With decision-makers flocking to…
The Americans with Disabilities Act (ADA) requires digital accessibility for everyone, making ADA compliance for mobile apps and websites more…
Creating an inclusive digital presence is essential for organizations of all sizes. ADA compliance for mobile apps and websites ensures…
Designing an effective tiered pricing model for a SaaS product can boost conversions and optimize revenue. By offering multiple packages,…
A customer-centric go-to-market strategy empowers businesses to exceed buyer expectations and build lasting relationships. This approach leverages data-driven insights to…
Learning how to negotiate a social media management contract with a freelancer can make the difference between a thriving online…
Understanding the Jobs-to-be-Done theory for marketers has never been more vital. This innovative framework helps you grasp why customers make…
Creating a legally compliant brand ambassador agreement is essential for businesses and influencers looking to collaborate effectively in 2025. As…