Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Measuring brand lift through survey-based studies empowers marketers to gauge the real-world impact of their campaigns beyond basic metrics like…
Morality clauses have become an essential tool for brands seeking to protect their reputations from the fallout of creator scandals.…
Creating a scorecard for vetting potential partners is a smart, effective way to improve decision-making in business relationships. This practical…
If you’re running a contest, sweepstakes bonding and legal registration might be the last things on your mind—but they’re crucial…
When negotiating usage rights for digital ads vs. billboards, advertisers and content creators must understand the unique legal, financial, and…
Understanding contract termination, especially regarding “force majeure” and cancellation rights, is critical for businesses and individuals managing agreements in 2025’s…
Understanding contract termination—especially through “force majeure” and cancellation rights—has become crucial for businesses in 2025. Today’s complex commercial climate requires…
Budgeting for “whitelisting” and paid media amplification has become a top priority for today’s digital marketers. As competition intensifies in…
The supplement industry is booming, but brands must tread carefully when making claims. Understanding “FTC health claims: what supplement brands…
An employee influencer program harnesses the credibility and reach of your internal team to boost your company’s brand. As organic…