Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Staying compliant with telemarketing and SMS marketing regulations is crucial to protect your business from lawsuits and preserve customer trust.…
Building a marketing plan that is aligned with your company’s mission and vision is crucial for long-term business success in…
The increasingly strict demands on privacy make a clear and effective data retention policy for your marketing data a must-have…
Developing a customer journey map that informs your marketing strategy is crucial for businesses seeking sustainable growth in 2025. A…
Pet product marketing and advertising regulations shape how businesses reach pet owners, ensuring safety, trust, and compliance in a competitive…
Crafting an effective marketing strategy for a non-profit that drives donations requires clear planning, audience understanding, and smart resource allocation.…
Learning how to negotiate a brand ambassador agreement is an essential skill for influencers and businesses alike in 2025. This…
A strong brand ambassadorship program can drive awareness, boost customer loyalty, and increase revenue. However, without a reliable framework for…
Learning how to comply with green marketing and environmental claims guidelines is essential for every business aiming to attract conscious…
Building a marketing plan that is both creative and data-driven has become essential for businesses striving to stand out in…