Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Developing a clear and effective employee advocacy policy is essential for organizations aiming to empower staff as brand ambassadors while…
Developing a customer-centric product roadmap with your product team aligns business strategy with actual user needs, driving product success in…
Navigating the landscape of made-in-USA and country of origin labeling laws is crucial for businesses aiming to promote transparency and…
Developing an effective marketing strategy for a SaaS company in 2025 is essential to stand out in a fiercely competitive…
Learning how to negotiate a sponsorship agreement for an event or conference is key to maximizing value for both organizers…
Measuring the ROI of a brand community program is imperative for marketers aiming to justify investments and optimize engagement strategies.…
Measuring the ROI of a brand community program is crucial for justifying investments and guiding strategic decisions in 2025. But…
Making accurate environmental marketing claims is critical in 2025, as regulators crack down on greenwashing laws worldwide. Businesses must stay…
Designing a marketing plan that is scalable and sustainable is essential for businesses seeking long-term growth and adaptability in 2025.…
Creating a clear and effective influencer agreement is crucial in today’s rapidly evolving digital landscape. Brands and influencers need well-drafted…