Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A well-structured Master Services Agreement with an experiential marketing agency paves the way for effective collaborations and successful campaigns. Understanding…
Measuring the ROI of a customer marketing program is essential for brands aiming to maximize growth while optimizing costs. By…
Understanding patent law basics is crucial for marketing teams navigating today’s competitive landscape. The primary keyword, “patent law basics,” is…
Expanding into new verticals offers businesses exciting growth opportunities—if they have a robust go-to-market strategy. To succeed, you’ll need a…
Understanding how to write an SLA for your social media management agency is a crucial step for building trustworthy, results-driven…
To thrive in today’s competitive landscape, you need to know how to build a referral program that leverages social sharing.…
Understanding trademark and copyright fair use in comparative advertising is crucial for businesses navigating a competitive marketplace in 2025. With…
Establishing a clear career ladder and growth path for marketing professionals is vital for attracting, developing, and retaining top talent.…
Negotiating a non-compete clause with an agency partner demands strategy, foresight, and knowledge of your rights. Addressing these complex agreements…
A framework for conducting a social media content audit helps brands optimize their performance and stay ahead of competitors in…