Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Developing products customers truly value is no longer optional; it’s essential for growth. Crafting a customer-centric product development process aligns…
Negotiating a content creation agreement with a freelance videographer is essential for ensuring a successful project and smooth collaboration. This…
Net Promoter Score (NPS) is a pivotal customer experience metric for businesses aiming to measure loyalty and predict growth. As…
User-generated content powers engagement and community on today’s digital platforms. However, business owners and marketers must know how to create…
Setting realistic marketing goals and objectives is the cornerstone of every successful marketing strategy. Without clear, achievable targets, it’s nearly…
Building a marketing strategy focused on customer retention is essential for sustainable business growth in 2025. With customer acquisition costs…
Seasonal influencer strategy planning empowers brands to harness the power of social media personalities at the right moments throughout the…
When influencer campaigns miss the mark, companies must deploy strategic pivots to salvage ROI and rebuild brand trust. Understanding how…
Scaling influencer campaigns globally requires a solid strategy that blends local authenticity with international reach. As influencer marketing grows in…
Budget planning for influencer campaigns in 2026 demands a strategic and forward-thinking approach. Marketers must navigate evolving platforms, fluctuating costs,…