Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Are you ready to attract more brand deals and collaborations? Creating an influencer media kit for your own brand is…
Influencer marketing for app installs and user acquisition is a proven strategy to drive targeted downloads and boost your mobile…
The rise of AI-powered music in creator content is revolutionizing how influencers, marketers, and brands integrate soundtracks into digital projects.…
Influencer marketing for subscription box companies is a proven way to strengthen customer retention and boost long-term revenue. This marketing…
Integrating your affiliate and influencer programs can supercharge your digital marketing strategy by expanding reach and boosting ROI. Combining these…
The legal difference between a brand ambassador and an influencer is crucial for businesses and creators seeking fruitful partnerships. Each…
Facing an influencer scandal can put your brand’s credibility at risk. Building a crisis communications plan for influencer-related controversies is…
Complying with Canada’s Ad Standards is essential for brands working with Canadian creators. Maintaining transparency, accuracy, and ethical advertising protects…
Using influencers to A/B test product concepts and messaging before launch is a smart strategy for brands in 2025. Incorporating…
Nurturing relationships with creators who said “no” is an often-overlooked aspect of modern influencer outreach. The art of the follow-up…