Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a successful business goes beyond attracting new customers; it requires knowing how to develop a customer retention strategy that…
Understanding intellectual property law is crucial for marketers seeking to build trusted brands and turn creative ideas into valuable assets.…
Building a thriving online business starts with knowing how to create a marketing plan for a D2C e-commerce brand. By…
A well-drafted force majeure clause can be essential when negotiating a commercial contract in today’s unpredictable business environment. Knowing how…
Measuring the ROI of a trade show or event is essential for businesses looking to maximize their marketing investments in…
Understanding how to comply with accessibility standards for digital content is crucial for organizations aiming to reach everyone. Accessible digital…
Building a marketing funnel that converts visitors into customers is crucial for sustainable business growth in 2025. A well-crafted funnel…
A Non-Disclosure Agreement (NDA) is a vital legal tool for protecting sensitive information in business. Understanding how to write a…
Looking to create a winning plan for your new product? Knowing how to develop a product marketing strategy from start…
Understanding data breach notification laws is essential for marketers who collect and process consumer information. These regulations not only dictate…