Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding sweepstakes laws for global Instagram giveaways is crucial for brands seeking international reach in 2025. Each region enforces unique…
Measuring brand lift studies for upper funnel campaigns is crucial to understanding the true impact of top-of-funnel marketing strategies. As…
Measuring brand lift studies for upper funnel campaigns allows marketers to understand the real impact of their awareness efforts. With…
Sponsored content is a widely adopted marketing strategy, but handling copyright strikes on sponsored content can pose significant challenges for…
Balancing brand safe content with creative freedom is crucial for modern marketing success. As brands juggle the need to protect…
Understanding usage rights is crucial for businesses, creators, and legal professionals alike—especially when it comes to the distinction between perpetual…
Influencer marketing for complex B2B sales cycles has emerged as a powerful strategy to drive awareness and trust among sophisticated…
The digital influencer economy thrives on personal data, making GDPR compliance when storing influencer data a mission-critical issue for brands…
Scaling from 10 to 100 ambassadors without chaos is an ambition many brands share, but few execute smoothly. Managing an…
Child labor laws and “kidfluencer” regulations are evolving to keep pace with the digital age, as children increasingly profit from…