Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Crafting an effective influencer strategy for LATAM markets requires more than translation—it demands deep cultural insight and localization. Adapting your…
If you’ve enjoyed a sudden spike in attention online, you might wonder how to turn a one-off viral moment into…
Influencer marketing in a cookieless world challenges brands to adapt rapidly as third-party cookies disappear. Traditional tracking and attribution methods…
The UK’s Advertising Standards Authority (ASA) holds brands to rigorous rules, making it a crucial checkpoint for global brands aiming…
Unlocking the true value of your influencer partnerships starts with learning how to build an ROI calculator for your influencer…
Deepfakes and AI-generated content are transforming brand partnerships, presenting unprecedented brand engagement opportunities—and significant legal challenges. As brands navigate this…
Influencer marketing for employer branding is redefining how organizations attract top talent in 2025. Companies are partnering with trusted creators…
The rise of the fin-fluencer is reshaping the landscape of financial marketing in 2025, offering brands exciting new channels—and sparking…
Influencer marketing has quickly become a powerful tool for brands looking to boost event promotion and attendance. In 2025, leveraging…
Multi-touch attribution models for influencer marketing are reshaping how brands monitor campaign performance, moving far beyond simple last-click tracking. In…