Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to calculate the cost of content vs. the cost of distribution in your budget is vital for marketing…
Understanding how to use influencer feedback to iterate on your product’s packaging and design is crucial for brands aiming to…
Executing influencer campaigns across borders can supercharge brand reach, but the legal nuances of running an influencer campaign across multiple…
Understanding how to negotiate usage rights for content that will be turned into an NFT is essential for creators, buyers,…
The open-source influencer campaign is revolutionizing how brands connect with communities in 2025. By embracing co-creation, brands empower users to…
Understanding how to measure the pass-along value of influencer content shared in dark social is crucial for digital marketers seeking…
Pay-for-play product reviews are a controversial yet increasingly common marketing strategy for brands in 2025. As businesses try to boost…
Before committing to a full influencer contract, knowing how to structure a deal memo can save time, reduce misunderstandings, and…
South Korea’s Fair Trade Commission rules on influencer marketing are a hot topic for brands and creators alike. As influencer-led…
Influencer marketing for category creation and education is rapidly transforming how brands introduce disruptive products to new markets. By leveraging…