Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Unlocking the power of the YouTube Community Tab strategies for brand engagement can help businesses build lasting relationships and boost…
Peloton has redefined the fitness industry, not just through its cutting-edge hardware but by turning instructors into powerful brand ambassadors.…
Pinterest Idea Pins and visual storytelling strategies are redefining how brands and creators connect with audiences in 2025. As attention…
Discord’s staggering growth story is a testament to the power of gaming influencer partnerships. The platform has evolved from a…
Instagram Broadcast Channels for influencer community building are transforming how creators interact with their followers in 2025. With this tool,…
Tesla generates buzz without traditional influencer spend by leveraging unique marketing strategies that spark organic excitement across the automotive and…
TikTok Live and real-time influencer engagement strategies are reshaping the social media landscape in 2025, offering creators and brands the…
Coca-Cola localizes global influencer campaigns through a blend of strategic adaptation and cultural empathy. This approach ensures each campaign resonates…
Instagram Shopping Tags and Influencer Commerce Integration have rapidly transformed how brands connect with customers and drive sales. These tools…
Sephora’s Beauty Insider Community is transforming influencer success in beauty marketing for 2025, placing its engaged users at the heart…