Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
In the ever-evolving landscape of social media marketing, influencer campaigns can be upended overnight by platform updates. The story of…
Influencer marketing for product recalls is transforming how consumer packaged goods (CPG) brands address crises and foster trust. In this…
When a creator-led event gets canceled due to low ticket sales, it exposes critical lessons for brands, creators, and event…
Marketing in token-gated communities and Discord servers has become a powerful strategy in 2025, allowing brands to access highly engaged…
Launching a developer API in today’s B2B software landscape demands more than just a solid product; strategic marketing is essential.…
Marketing on decentralized video platforms like Odysee has become a strategic necessity in 2025, as audiences seek alternatives to mainstream…
In today’s dynamic digital landscape, brands increasingly leverage influencers for strategic goals beyond product promotion. This case study on how…
Marketing on Web3 messaging apps like Status and Skiff is revolutionizing how brands connect with privacy-conscious audiences. These decentralized platforms…
Introduction: In 2025, socially responsible investing has gained tremendous momentum, with ESG funds at the forefront. By partnering with finance…
A successful marketing campaign can drive spectacular results, but sometimes high performance comes with unexpected consequences. This post-mortem dives into…