Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
LinkedIn Audio Events are transforming how professionals connect and share expertise by providing a compelling platform for hosting thought leadership.…
Launching a crowdfunding campaign? Driving pledges with video is an essential strategy in 2025. Prospective backers expect authentic, dynamic stories…
Using X (Twitter) for customer support via influencers is transforming brand engagement and response quality in 2025. As customers demand…
Pet food plays a crucial role in the health and wellbeing of our beloved animals. Understanding pet nutrition is vital…
YouTube Shorts vs. TikTok: where should you put your ad budget in 2025? As both platforms command enormous audiences and…
Beauty Brand: Launching A Shade Range With Diverse Voices is more than a marketing move—it’s a step towards real inclusivity.…
Threads for business is transforming brand interactions online, unlocking real-time engagement and authentic conversations on a platform built for quick,…
Outdoor gear must prove its performance in extreme conditions to meet the needs of adventurers, professionals, and emergency responders alike.…
Facebook Messenger bots for drop notifications have become an essential tool for brands seeking immediate, direct communication with their audience…
Building a morning ritual with creators has never been more impactful in 2025, as coffee brands and passionate influencers unite…