Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Marketing on Character.AI and other AI chatbot platforms offers brands an exciting, high-engagement avenue for digital outreach in 2025. As…
Discover how a political PAC leveraged geo-targeted influencers to boost engagement and turnout in local elections. This case study on…
The “micro-internship” has rapidly emerged as a strategic solution for brands seeking fresh ideas—especially when partnering with student creators for…
Explore how the “Micro-Internship” model empowers businesses to partner with student creators for short-term campaigns. This innovative approach blends flexibility,…
Employee advocacy is the secret weapon successful B2B SaaS companies use to amplify their reach and position themselves as industry…
When a major social media platform updated its core algorithm in early 2025, a promising influencer campaign faltered unexpectedly—demonstrating just…
In this case study, discover how a leading CPG brand successfully leveraged influencer marketing to support a product recall while…
When facing a crisis like a product recall, a Consumer Packaged Goods (CPG) brand’s response can define its reputation. This…
In this case study, we explore how a leading financial services company built a thriving community on Discord. Leveraging innovative…
In 2025, the primary keyword “tourism board influencer campaign” epitomizes how city destinations adapt to digital trends for greater reach.…