Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Influencer marketing within closed communities like Geneva and Telegram offers brands an opportunity to reach highly engaged, niche audiences. As…
The resurgence of newsletters has transformed the digital publishing landscape, with brands and marketers discovering the value of partnering with…
YouTube’s new creator monetization tools for brands are reshaping digital marketing in 2025. From real-time shopping features to enhanced analytics,…
In today’s fast-paced digital landscape, the ability to respond swiftly to reputational threats is crucial—especially for travel brands. This case…
In today’s B2B marketing landscape, the impact of influencer strategies has never been greater. Corporate executives as B2B influencers are…
The role of social audio (X Spaces, Clubhouse) in modern influencer campaigns has rapidly evolved in 2025, giving brands new…
Non-profits today are reimagining fundraising by harnessing the power of micro-influencers. This case study on how a non-profit used micro-influencers…
When a viral campaign with negative brand sentiment unfolds, brands face a lasting reputational challenge. In 2025, more brands have…
Looking to move beyond the Big 5 social platforms? Learning how to activate influencers on Twitch, Reddit, and Discord can…
Patreon has emerged as an innovative platform, bridging the gap between brands and creators for powerful collaborations. As the creator…