Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A successful co-marketing campaign between two complementary SaaS brands can supercharge lead generation, drive revenue growth, and forge lasting partnerships.…
When partnerships dissolve, root causes often lurk beneath surface-level friction. One of the biggest culprits is poorly defined success metrics.…
In any collaboration, defining clear benchmarks is critical. Yet, many overlook this step, leading to costly mistakes. This post-mortem examines…
Discover how a forward-thinking D2C brand built a cult following through community by fostering genuine customer connections and leveraging authentic…
Feature creep and complexity can derail even the most promising digital products. In this post-mortem, we examine how one innovative…
Re-platforming is a complex yet critical process for growing businesses seeking scalability and better performance. A successful re-platforming project that…
When a promising vendor partnership falters, the aftermath often reveals preventable errors. A post-mortem of a vendor partnership that failed…
How can brands achieve cross-generational appeal in a saturated market? In this case study, we uncover how a popular brand…
Brands are constantly seeking new ways to stand out, and leveraging a brand mascot for cross-generational appeal has proven to…
An influencer campaign that suffered from poor creator selection can quickly unravel, diminishing ROI and damaging brand perception. The spotlight…