Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
The “Chess” influencer renaissance on Twitch and Chess.com is redefining how millions engage with the age-old game. With streaming platforms…
Thinking of expanding your travel brand’s reach? Partnering with travel influencers who live full-time on cruise ships unlocks a unique…
The rise of the “Civic Tech” influencer on platforms that promote community engagement is transforming how people participate in local…
The global explosion in mindfulness practices has fueled the rise of “mindfulness” apps like Calm and Headspace, making them powerful…
The rise of the “Citizen Science” influencer is transforming how everyday individuals partner with researchers using platforms like Zooniverse. By…
Citizen science influencer roles are reshaping how researchers collaborate with the public on platforms like Zooniverse. As everyday individuals partner…
Marketing in co-working communities like WeWork and Second Life opens doors to innovative business opportunities. These vibrant ecosystems foster collaboration…
The “edutainment” influencer is transforming online learning platforms like Coursera and MasterClass by blending education with entertainment to boost engagement…
Partnering with open-source software contributors on GitHub can amplify your digital projects, leverage global expertise, and supercharge innovation. As more…
The primary keyword “fitness gaming influencers” defines a new wave of content creators dominating platforms like Zwift and Peloton. As…