Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Ryanair’s controversial social strategy stands out in today’s crowded digital landscape, leveraging humor and provocation to ignite a powerful wave…
Mastodon and decentralized social networks are carving out spaces where brands can build more authentic, hyper-engaged communities. As privacy concerns…
Oatly disrupted dairy through controversial influencer campaigns, sparking debates and shifting public opinion on plant-based alternatives. By leveraging bold marketing…
Clubhouse and audio-only platforms are revolutionizing how influencers connect with audiences in 2025. Through live conversations and intimate community-building, these…
How Liquid Death built a cult following through unconventional influencer tactics is one of today’s most fascinating brand stories. Its…
Brands seeking early success on emerging platforms will find enormous opportunity in developing smart Threads app strategies for early adopter…
Wendy’s Twitter strategy redefined brand personality through influencers, radically changing how brands engage with audiences online. By blending wit, boldness,…
WhatsApp and Telegram have rapidly emerged as untapped influencer marketing channels, quietly reshaping digital outreach in 2025. Brands seeking new…
Discover how Patagonia aligns influencer partnerships with brand activism to lead the sustainable business revolution. By selecting advocates whose voices…
Reddit influencer marketing is transforming how brands engage online, offering access to thriving communities that value authenticity above all. With…