Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Managing a social media contest can catapult brand engagement, but sometimes things don’t go as planned. In this post-mortem, we…
A successful PR campaign can catapult a brand into the limelight, especially when it secures top-tier media coverage. In this…
Brand collaborations can create buzz, drive sales, and build new audiences, but a poorly executed partnership can damage both brands’…
A case study on a successful social media campaign that went viral organically offers invaluable insights into how brands can…
When a content marketing program fails to generate any leads, marketing leaders are left asking tough questions and analyzing every…
Event marketing campaigns remain a powerful strategy to elevate brand engagement, helping companies build lasting relationships with their audience. In…
Many businesses invest in customer loyalty programs, but not all succeed. A loyalty program that failed to retain customers can…
Cause marketing has emerged as a powerful strategy for brands to build deeper emotional connections with their audiences. By aligning…
A post-mortem on a brand partnership that ended in a public dispute reveals more than just a termination—it offers lessons…
In today’s digital landscape, influencer marketing for B2B brands is proving exceptionally effective, breaking conventional boundaries once reserved for consumer-focused…