Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Optimizing YouTube End Screens for higher click-through rates is essential for creators aiming to boost engagement, watch time, and subscriber…
Medium Articles: Thought Leadership Sponsorships are reshaping how brands and individuals establish authority online. As Medium strengthens its position as…
The beverage industry continues to shape trends with creative mocktail recipes, especially during Dry January. As more consumers embrace alcohol-free…
KakaoTalk marketing strategies for Korea are essential for brands aiming to succeed in one of the world’s most connected digital…
Fitness app: challenge-based marketing campaigns have rapidly emerged as a highly effective way to engage new and existing users. As…
LINE app strategies for Asian markets are crucial for brands and entrepreneurs aiming to reach diverse, mobile-first audiences. With 2025…
Real estate: virtual tours with lifestyle influencers are revolutionizing the home-buying experience in 2025. As today’s buyers rely on digital…
WeChat marketing for brands entering China is essential in today’s digital landscape. With over a billion active users, tapping into…
Dating app marketing has rapidly evolved, with “dating diaries and vlogs” emerging as powerful tools for brands aiming to engage…
Rumble and alternative video platforms for brands are reshaping the digital marketing landscape in 2025. With increased scrutiny on mainstream…