Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Ai chatbots as influencer brand ambassadors are redefining marketing strategies in 2025. Brands are harnessing advanced conversational AI to authentically…
Leveraging Generative AI for micro campaigns is transforming marketing agility and creative output in 2025. By customizing content with precision,…
Leveraging generative AI for micro campaigns is rapidly becoming a game-changer for marketers looking to engage audiences with precision and…
How to use AI for real-time campaign optimization is a question at the forefront of digital marketing in 2025. As…
Launching new features is vital for product innovation, but sometimes even the best ideas miss the mark. In this post-mortem,…
Discover how a successful inbound marketing program leveraged video content to transform brand engagement, generate qualified leads, and accelerate growth.…
When running a social media contest, effective promotion is essential. Yet, too often, great contests are undermined by insufficient exposure.…
In the world of communications, a well-orchestrated PR campaign can transform a potential crisis into an opportunity for growth and…
A post-mortem: a brand collaboration that lacked clear objectives can reveal valuable lessons for marketers seeking effective partnerships in 2025.…
A viral trend can catapult a brand’s visibility overnight, but transforming fleeting moments into lasting impact requires strategy. In this…