Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The future of digital advertising is being shaped by privacy concerns and the rapid decline of third-party cookies, propelling brands…
The rise of the Chief Customer Officer (CCO) is transforming businesses in 2025, as organizations recognize the crucial role of…
B2B sales in 2025 is being transformed by AI, automation, and social selling, shifting traditional strategies toward more personalized, data-driven…
The rise of the Chief Design Officer (CDO) marks a seismic shift in how businesses approach innovation, brand identity, and…
The future of brand building in a world of skeptical and empowered consumers is rapidly evolving, demanding a fresh approach…
The rise of the Chief Revenue Officer (CRO) marks a pivotal change in business, as organizations seek to align marketing,…
The future of B2B marketing is rapidly evolving with the integration of artificial intelligence and advanced account-based marketing (ABM) strategies.…
B2B marketing has undergone a seismic shift, increasingly driven by data and advanced technologies. The future of B2B marketing hinges…
The creator management platform is revolutionizing how influencers and brands collaborate in the digital age. As traditional talent agencies adapt…
The rise of the creator management platform is reshaping how digital talent finds representation, monetization, and growth opportunities. As creators…