Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
In 2025, spatial computing narrative brand content is moving from novelty to a practical way brands earn attention and trust.…
In 2025, shoppers are rewriting the rules of buying. Instead of chasing logos and limited drops, they increasingly ask what…
In 2025, brands face rising fraud, stricter privacy expectations, and customers who want easier logins without giving up control. Decentralized…
Wearable AI devices are moving brand discovery from screens to real life, changing how people notice, compare, and trust products…
The Death of the Generalist Influencer and the Era of Domain Experts is not a trend headline—it’s a market correction.…
Circular marketing is moving from a sustainability slogan to a revenue-ready growth discipline in 2025. Buyers now expect proof of…
In 2025, brands face a new expectation: show how products live, change, and return value after purchase. circular marketing meets…
In early 2025, analysts already see signals that point to 2027 consumer sentiment becoming more nuanced than simple confidence or…
The Witherwill Phenomenon is reshaping how people decide what to buy, how long they stay loyal, and how quickly they…
The paperization trend is reshaping how brands package, ship, and present products in 2025, replacing plastic surfaces with premium fiber…