Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of the anonymous influencer has reshaped digital marketing in 2025, as privacy-focused partnerships become a key strategy for…
The splintering of social media has created a complex landscape for marketers in 2025. As audiences migrate to decentralized platforms,…
The rise of the bio-hacking influencer has transformed personal wellness, blending science, self-optimization, and social media influence into a powerful…
The future of haptic marketing is here, integrating touch and feel into influencer content to revolutionize how audiences engage with…
The great consolidation of creator-led brands being acquired by legacy companies marks a pivotal moment in modern commerce. As social…
The post-social creator is transforming the influencer landscape in 2025, as more digital leaders abandon mainstream platforms like Instagram and…
In 2025, the rise of hyper-niche professional influencers like surgeons on TikTok is redefining both social media and public education.…
The primary keyword “AI-managed creator” captures a seismic shift in the digital content world. Content strategies, once crafted by humans,…
The creator securitization trend is reshaping modern influencer marketing by turning individual creator careers into investable assets. This shift is…
The Creator as a Service (CaaS) model is revolutionizing content production in 2025, enabling brands and agencies to access scalable,…