Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The influencer parent debate raises tough questions about consent, privacy, and child welfare in the digital era. As parents turn…
The “Clean Girl” aesthetic has dominated social media, beauty, and fashion trends, setting standards for minimalism, effortless polish, and glowing…
The shift from “Call To Action” to “Call To Conversation” is transforming digital marketing strategies in 2025. Instead of one-sided…
As consumers become more selective, the rise of “Underconsumption Core” marketing compels brands to sell more by promoting less. Rather…
The evolution of the “gamer girl” identity has shattered long-held stereotypes, as women claim their spaces in gaming communities, industry…
The “anti-haul” trend is transforming online purchasing habits by putting negative reviews in the spotlight. When creators openly share why…
The “Anti-Haul” is a wave of content where creators intentionally highlight products they don’t recommend purchasing. In a digital landscape…
The “anti-haul” trend and the widespread sharing of negative reviews aren’t just social media fads—they are reshaping how consumers trust…
The “slow living” movement challenges hustle culture by promoting intentional living and mindfulness. As more people seek balance, this lifestyle…
The rise of “faceless” channels and AI voiceovers is transforming how content creators reach audiences in 2025. This digital evolution…