Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The paperization trend is reshaping how brands package, ship, and present products in 2025, replacing plastic surfaces with premium fiber…
Retail tourism is reshaping how people plan weekends, city breaks, and even international trips. In 2025, shoppers don’t just “go…
In 2025, shoppers increasingly treat privacy and control as product features, not afterthoughts. The rise of cyber sovereignty is reshaping…
In 2025, shoppers scrutinize not just price and features, but where their data lives, who can access it, and which…
Subscription fatigue has shifted from a niche complaint to a mainstream buying behavior in 2025. As streaming, software, news, fitness,…
In 2025, generative search is reshaping how shoppers research products, evaluate brands, and decide where to buy. Instead of clicking…
The micro community surge is reshaping how people learn, buy, collaborate, and belong in 2025. Instead of chasing mass reach,…
In 2025, audiences face an endless stream of content from humans, machines, and hybrids—and trust is the scarce resource. The…
The vibe shift from maximalist tech to minimalist utility is changing how people buy, build, and use digital products in…
Digital heirloom marketing is moving from a niche idea to a mainstream strategy as people question disposable tech and short-lived…