Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
NielsenIQ Germany data shows one-in-seven online shoppers use TikTok Shop — here’s what that penetration rate means for European brand managers building cross-border social commerce.
AI-verified outcome measurement is reshaping TV upfronts. Here’s how brands must restructure creator-to-streaming integration and attribution to meet buyer demands.
Gen Z’s shift to Close Friends and group chats is killing public feed visibility. Here’s what it means for creator measurement, dark social, and brand attribution strategy.
When creator partners own their own apps, subscriber lists, and DTC revenue, brand leverage shifts. Here’s how to reassess partnership terms before you lose negotiating ground.
The MENA programmatic DOOH market is accelerating fast. Here’s how global brand strategists should integrate creator content with out-of-home for maximum regional impact.
Celebrity co-creator deals from GoDaddy, Marc Jacobs, and Blizzard reveal stark ROI gaps versus micro-creator programs on CPA, cultural lift, and measurable sales.
Ipsos data shows TikTok Shop users deliver 29% higher emotional engagement and 40% stronger brand recall — here’s what that means for your social commerce budget allocation.
Creators building proprietary apps and DTC storefronts are shrinking brand leverage fast. Here’s how to restructure partnership terms before you lose access entirely.
The Culture Quotient Score replaces vanity metrics with outcome-based cultural relevance measurement, helping brands tie influencer spend directly to revenue and business results.
A category-by-category ROI breakdown of vertical video, podcasts, newsletters, carousels, and livestreams across fashion, CPG, finance, health, and tech — with conversion benchmarks brands can act on.