Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
EMARKETER forecasts amplified creator spend overtaking raw sponsorship by 2028. Here’s how CMOs can restructure programs, contracts, and teams to compete now.
Platform ad revenue is shifting away from creator pockets. Here’s how brands should renegotiate partnership rates, exclusivity terms, and deal structures before creators adjust.
Micro-creators with high engagement and algorithmic amplification potential are delivering lower CPAs than mega-influencer deals — here’s how to build that advantage into your program.
As niche creators multiply, brands that curate by format fit and audience depth will outperform those chasing volume. Here’s the strategic framework to do it right.
GEO alone won’t win AI visibility. CMOs need a full-funnel GEM strategy combining organic AI optimization, paid placements, and creator-driven model training to dominate generative search.
A category-by-category ROI breakdown of which content formats—vertical video, podcast, newsletter, carousel, livestream—deliver the highest conversion-per-dollar across five major verticals.
EMARKETER forecasts amplified creator spend overtaking raw sponsorship by 2028. Here’s how CMOs can restructure programs, contracts, and teams to lead the shift.
Platform ad revenue is shifting away from creators toward paid placements. Here’s how brands should renegotiate rates, exclusivity, and partnership structures now.
High-engagement micro-creators with algorithmic amplification potential are beating mega-influencer deals on cost-per-acquisition. Here’s how brands should restructure their rosters now.
Niche creator volume is exploding — but more options mean more risk of wasted spend. Here’s a strategic framework for curating partners by format fit and audience depth.