Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of the creator management platform is reshaping digital marketing, streamlining influencer collaborations and dramatically impacting how agencies operate.…
The future of retail media networks promises to reshape the digital advertising landscape while unlocking new opportunities for CPG brands.…
The rise of the Chief Experience Officer (CXO) marks a pivotal shift in how businesses prioritize holistic customer and employee…
The rise of the Chief Experience Officer is reshaping leadership in the modern C-Suite, as organizations recognize the immense value…
The future of MarTech is evolving rapidly, driven by the emergence of composable and integrated stacks. As marketers navigate the…
The rise of headless e-commerce is transforming how direct-to-consumer (D2C) brands engage, convert, and retain customers. By separating the front…
The future of brand loyalty is evolving through the integration of gamification and tokenization, reshaping how customers connect with companies.…
The rise of the Chief Growth Officer (CGO) is transforming how organizations approach marketing and expansion in 2025. With businesses…
The future of work for marketers is rapidly evolving, as businesses navigate remote, hybrid, and asynchronous models. These flexible arrangements…
The rise of the creator-led venture fund is reshaping how startups raise capital, build traction, and reach their audience. Today’s…