Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of the venture-backed creator has transformed the landscape of digital entrepreneurship as venture capitalists increasingly invest directly in…
The rise of creator-led businesses has sparked demand for specialized leadership, making the Chief of Staff to a Creator an…
The impact of global supply chain disruptions on influencer gifting programs has rapidly evolved, affecting how brands manage influencer relations…
The rise of hyper-realistic virtual influencers is dramatically changing the face of digital marketing, captivating brands and consumers alike. This…
The concept of the human API—using influencers as a trust layer for tech and SaaS products—has reshaped digital marketing in…
The role of influencers in de-stigmatizing conversations in wellness and healthcare has never been more crucial. As society becomes increasingly…
The role of influencers in de-stigmatizing conversations in wellness and healthcare has grown dramatically, making once-taboo topics mainstream and approachable.…
The creator-as-a-service model is redefining how brands approach their internal content strategies, offering fresh voices and expert storytelling within corporate…
The rise of the anonymous influencer has reshaped digital marketing in 2025, as privacy-focused partnerships become a key strategy for…
The splintering of social media has created a complex landscape for marketers in 2025. As audiences migrate to decentralized platforms,…