Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Creators in 2025 are rapidly embracing multi-platform monetization as a strategy to increase income and audience reach. This shift reflects…
The digital landscape continues to evolve, raising the question: are long-form creator videos making a comeback? Viewing habits, platform updates,…
The growth of expert-led creator channels has transformed the digital landscape, providing audiences with unparalleled access to trustworthy, insightful content…
The rise of niche micro-communities on TikTok is transforming the platform into a highly personalized social space, where anyone can…
How Gen Z is redefining influence in 2025 is a question guiding marketers, brands, and trend analysts alike. This generation…
The rise of authenticity-driven creator niches is reshaping the digital landscape in 2025, as audiences crave content that feels both…
New global regulations are reshaping influencer marketing in 2025, introducing far-reaching changes for brands, agencies, and digital creators alike. These…
Product testers as the new influencers are reshaping the world of digital marketing in 2025. With authenticity valued more than…
In 2025, the primary keyword—the shift from influencer ads to influencer entertainment—dominates the conversation around digital marketing. Brands, creators, and…
The merging worlds of influencers and podcasters is redefining content creation, audience engagement, and brand partnerships in 2025. As these…